Client/
Central Retail Corporation
Project/
Central Embassy - Interior 1
Luxury Retail Interior
Location/
Bangkok, Thailand
Project Team/
Studio DS
Sub-Consultant to AL_A
& Consultant to Central Retail Corporation
Concept Designer (Architect)/ AL_A
Local Executive Architect/ PI DESIGN
Landscape Architect/ PLA
Services Engineer/ MITR
Structural Engineer/ ACS
Facade Engineer/ MFT
Quantity Surveyors/ Langdon Seah
Lighting Engineer/ Inverse
Acting as AL_A Project Director for Central Embassy, design development through to construction on site (2012-2014).
Studio DS Lead Design Consultant (2012 - 2015)
Completion 2014.
Designed by AL_A, Central Embassy is located within the former gardens of the British Embassy along Ploenchit Road, Bangkok’s primary commercial artery. The 1.5 million sq ft Bangkok Central Embassy project merges a seven-storey luxury retail podium and a 30 storey five-star hotel tower.
Diba Salam was invited by AL_A to lead Central Embassy on AL_A’s behalf. We revisited the interior design concept with AL_A in order to meet the challenging client budget, programme, and local craftsmanship.
(CGI Image Commissioned by CRC)
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